The Zombie Strategist Guide to… Split Propositions
In this bright fresh new world, compromise is King. Or Queen. Or sometimes a bit of both – you do you. As a Zombie Strategist (in Adland, over forty, not quite dead), my enti
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The Zombie Strategist guide to… Audience.
A QUICK INTRODUCTION The advertising industry thinks its dying. Constantly. It is a connoisseur of hypochondria. This week it’s dying of AI. Before AI it was dying of, in no
