Original Montgomery is the oldest surviving company chosen by the British admiralty in the early 1890`s to make the first duffle coats. They’re a great British brand, and they had an interesting conundrum. How could we help them sell Duffle Coats to a whole new audience in Holland?

So, we went back to the Duffle coat’s other famous – from Orsen Welles as Harry Lime in “The Third Man”, the Duffle has been associated with cold war spying. So we gave these iconic coats a role in their own cold war spy thriller for social media.