GGMR are a UK technology company who create incredibly innovative solutions for technical problems which are often very difficult to communicate. Their clients are very large, very prestigious and very careful of their privacy – which can make it very hard for GGMR to explain to new prospects just what it is that they do.

We ran through some strategy sessions with them until we arrived at a brand personality that was at once irreverent, intelligent and charming – which brought us to the new brand promise – “The art of undfficulting”.

In other words, whatever issue their clients have, GGMR can find a way through.