Overview

 

Our key concept was to allow the audience to focus on the craftsmanship of the wheels by removing the vehicle completely.

 

 

Disciplines

Strategy – Creative – Film – Web – Social

Overview

When we began working with the brand it became apparent that whilst the beer was incredibly well known in its native Holland, it was suffering in most other territories. And that was because the brewery had neglected to tell the rest of the world what the Dutch already knew.

 

We set out a strategy approach, putting in place four new brand pillars as well as a RTB messaging heirarchy stack – once we had buy-in from the family we began creating global assets that supported the pillars of Heritage, Family, Location and Ingredients. These included brand guidelines with example adverts and explanations of how to use the pillars in films, social assets and web elements. We also created master films which were provided to the global market to back up their Reasons to Believe and to encourage B2B sales for distributors.

 

Disciplines

Strategy – Branding – Film

Overview

 

This was supported by targeted organic and paid social.

 

 

Disciplines

Strategy – Social – Sampling – Experiential

Overview

To help our customers articulate the level of risk we put together a social campaign that put the risk into the real world.

 

Once malevolent agents/programmes get into your systems they can spread like a fire, causing millions of pounds worth of damage and leaving you open to legal action from your consumers and partners.

Disciplines

Strategy – Creative – Film – Social

Overview

 

We created an engagement strategy, social assets and a social calendar to help grow awareness.

 

Post interaction increased by up to 1200% for the duration of the campaign.

 

Disciplines

Strategy – Creative – Film – Web – Social

Overview

 

A vital part of this process is getting buy-in from local authorities and governments as well as getting investor’s onboard. We created attention grabbing films designed to help them steal the deal.

 

Disciplines

Strategy – Investor Films

Overview

We created a social campaign to help them reach out to a wider audience and attract new levels of funding.

 

Disciplines

Strategy – Social

Overview

We created user journeys to give every single visitor the best possible outcome, crafting an experience that has stood the test of time.

 

Disciplines

Web – Design

Overview

 

By helping them to win some if the industry’s most prestigious awards.

 

For several years we helped them create an entirely new form of entry for the CRN awards – not the old fashioned PDF documents favoured by the established players, but a rich film experience.

 

The result? They won.

 

And as an added bonus the films we repurposed to create Employer Branding and Internal Communications.

 

Disciplines

Strategy – Film – Inhouse Communications

Overview

 

In India there is an additional complication – there are more graduates than ever before, but the degrees they’re receiving are not delivering jobs. OFEs primary goial was not simply to educate people, but to get them high status, high paying tech jobs across the world. Education with a real world outcome

 

We went through a period of intense research and audience segmentation to better understand India’s unique investor landscape. This lead to us creating personas for  (UHNI, Generational Family Charitable Groups, Corporate and more) – we then created profiles of the educational leaders we would ned to attract to get buy-in at the ground level.

 

We created RTB messaging stacks, decks, films, and assets all designed to help young people in India achieve their full potential.

 

 

Disciplines

Strategy – Creative – Film