Bavaria Zero - Brand
Overview
Bavaria Zero was facing an increasingly competitive marketplace – the traditional consumers of 0% beer (drivers, people who had troubled relationships with alcohol) were being overtake by a new generation who weren’t interested in alcohol or who wanted to drink, but much less.
We worked with Bavaria global to reposition the brand, activating their insight “Be Original, Be Fresh” for new, younger audience.
This included creation of new tone of voice and visual look and feel guidelines, new brandmarks, idents, brand guidelines, POS and advertising assets.
These were then rolled out across 130 territories with guidelines on how to amplify different elements of the messaging depending on in-territory brand reputation and media spend.
Client
Bavaria Zero
Disciplines
Strategy – Branding
