We were tasked with modernising their existing FarmFeed newsletter which informed Alltech’s clients about potential outbreaks and concerns. We knew that farmers were time poor, so we split the content into small, easy to manage sections in a tablet/mobile friendly format so they didn’t have to be near their computer to engage – we also had a ‘listen to article’ feature on every section – so when the farmer was out and about or in their tractor, they could multi-task.

Client

Alltech UK