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	<title>Recent Archives - Strawman</title>
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	<title>Recent Archives - Strawman</title>
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	<item>
		<title>Turrino Wheels &#8211; Social</title>
		<link>https://strawman.agency/portfolio/turrino-wheels-social/</link>
		
		<dc:creator><![CDATA[straw-admin]]></dc:creator>
		<pubDate>Fri, 22 Nov 2024 14:29:23 +0000</pubDate>
				<guid isPermaLink="false">https://strawman.agency/?post_type=portfolio&#038;p=4266</guid>

					<description><![CDATA[<p>The post <a href="https://strawman.agency/portfolio/turrino-wheels-social/">Turrino Wheels &#8211; Social</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="qodef-shortcode qodef-m Info_head qodef-accordion clear qodef-behavior--toggle qodef-layout--simple">
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		Turrino - Social	</span>
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			<h5 class="portfolio__info-title">Overview</h5>
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<p>Turrino wheels make custom wheels and parts for a variety of beautiful and exotic cars. From vintage F1 racers to Ferrari, Aston Martin, Bentley and all manner of road-going royalty. We were tasked with reinvigorating their web and social channels . To do this we created new animations featuring custom 3D built models of their actual wheels &#8211; we also filmed at their incredible workshop capturing the love and effort that goes into every single part of their process.</p>
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<p>&nbsp;</p>
<p>Our key concept was to allow the audience to focus on the craftsmanship of the wheels by removing the vehicle completely.</p>
<p>&nbsp;</p>
<div class="text">
<div class="field field--name-body field--type-text-with-summary field--label-hidden field__item">
<p>We set out organic and paid social content plans on Facebook and Instagram and began to see a huge uptick in social activity.</p>
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<p>&nbsp;</p>
<h5>Client</h5>
<p>Turrino UK</p>
</div>
<p>&nbsp;</p>
<h5>Disciplines</h5>
<p>Strategy &#8211; Creative &#8211; Film &#8211; Web &#8211; Social</p>

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			<div class="wpb_video_wrapper"><iframe title="Turrino Dance 24 v2" src="https://player.vimeo.com/video/1032395956?dnt=1&amp;app_id=122963" width="1300" height="731" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></div>
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			<p>The launch film featured a custom built 3D model of a Ferrari 250 GT wheel which Turrino had recently made.</p>
<p>The wheel was then sent around a virtual &#8216;Le Mans&#8217; circuit, following each turn and bump in the road &#8211; the external track was then visible in the wheel&#8217;s reflection.</p>
<p>Because Turrino believe in absolute authenticity, the engine sound you can hear is a specially licensed piece of audio captured from an actual racing 250 GT.</p>

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			<div class="wpb_video_wrapper"><iframe title="Turrino Hot Rod" src="https://player.vimeo.com/video/1032403845?dnt=1&amp;app_id=122963" width="1300" height="731" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></div>
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			<div class="wpb_video_wrapper"><iframe loading="lazy" title="Turrino Red 24" src="https://player.vimeo.com/video/1032396847?dnt=1&amp;app_id=122963" width="1300" height="731" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></div>
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</section><p>The post <a href="https://strawman.agency/portfolio/turrino-wheels-social/">Turrino Wheels &#8211; Social</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
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		<title>Swithland Spring Water</title>
		<link>https://strawman.agency/portfolio/swithland-spring-water/</link>
		
		<dc:creator><![CDATA[straw-admin]]></dc:creator>
		<pubDate>Thu, 14 Nov 2024 14:25:57 +0000</pubDate>
				<guid isPermaLink="false">https://strawman.agency/?post_type=portfolio&#038;p=4012</guid>

					<description><![CDATA[<p>The post <a href="https://strawman.agency/portfolio/swithland-spring-water/">Swithland Spring Water</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="qodef-shortcode qodef-m Info_head qodef-accordion clear qodef-behavior--toggle qodef-layout--simple">
	<h1 class="qodef-accordion-title">
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		Swithland Spring Water - Social Campaign	</span>
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			<h5 class="portfolio__info-title">Overview</h5>
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<div class="field field--name-body field--type-text-with-summary field--label-hidden field__item">
<p>Swithland Spring Water are dedicated to increasing sustainability and reducing damaging plastic wastes that so often go hand in hand with mineral water.</p>
</div>
<p>We noticed that unlike almost all other premium mineral water brands, Swithland never imported their water, all of it was from their spring in Leicestershire.</p>
<p>&nbsp;</p>
<p>Which meant unlike their competitors, their water was imported not by container ship, but by cloud.</p>
</div>
<p>&nbsp;</p>
<p>We created an engagement strategy, social assets and a social calendar to help grow awareness.</p>
<p>&nbsp;</p>
<p>Post interaction increased by up to 1200% for the duration of the campaign.</p>
<div class="text">
<p>&nbsp;</p>
<p><span style="color: #000000; font-size: 16px;">Client</span></p>
<p>Swithland Spring Water</p>
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<p>&nbsp;</p>
<h5>Disciplines</h5>
<p>Strategy &#8211; Creative &#8211; Film &#8211; Web &#8211; Social</p>

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</section><p>The post <a href="https://strawman.agency/portfolio/swithland-spring-water/">Swithland Spring Water</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
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		<title>Outcome For Education</title>
		<link>https://strawman.agency/portfolio/outcome-for-education/</link>
		
		<dc:creator><![CDATA[straw-admin]]></dc:creator>
		<pubDate>Thu, 14 Nov 2024 09:25:46 +0000</pubDate>
				<guid isPermaLink="false">https://strawman.agency/?post_type=portfolio&#038;p=3994</guid>

					<description><![CDATA[<p>The post <a href="https://strawman.agency/portfolio/outcome-for-education/">Outcome For Education</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="qodef-shortcode qodef-m Info_head qodef-accordion clear qodef-behavior--toggle qodef-layout--simple">
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	<span class="qodef-tab-title">
		Outcome for Education - Charity Strategy	</span>
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<p>We were approached to look at the branding and strategy for an incredible new charity. Two inspirational business leaders from the UK wanted to improve the outcomes for young people in India. They knew that there was amazing talent ready to be trained, but they were also aware of the barriers like poverty, gender discrimination and societal pressures were huge.</p>
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<p>&nbsp;</p>
<p>In India there is an additional complication &#8211; there are more graduates than ever before, but the degrees they&#8217;re receiving are not delivering jobs. OFEs primary goial was not simply to educate people, but to get them high status, high paying tech jobs across the world. Education with a real world outcome</p>
<p>&nbsp;</p>
<p>We went through a period of intense research and audience segmentation to better understand India&#8217;s unique investor landscape. This lead to us creating personas for  (UHNI, Generational Family Charitable Groups, Corporate and more) &#8211; we then created profiles of the educational leaders we would ned to attract to get buy-in at the ground level.</p>
<p>&nbsp;</p>
<p>We created RTB messaging stacks, decks, films, and assets all designed to help young people in India achieve their full potential.</p>
<p>&nbsp;</p>
<div class="text">
<p>&nbsp;</p>
<h5>Client</h5>
<p>Outcome for Education</p>
</div>
<p>&nbsp;</p>
<h5>Disciplines</h5>
<p>Strategy &#8211; Creative &#8211; Film</p>

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</section><p>The post <a href="https://strawman.agency/portfolio/outcome-for-education/">Outcome For Education</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
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		<title>GGMR</title>
		<link>https://strawman.agency/portfolio/ggmr/</link>
		
		<dc:creator><![CDATA[straw-admin]]></dc:creator>
		<pubDate>Wed, 13 Nov 2024 15:58:42 +0000</pubDate>
				<guid isPermaLink="false">https://strawman.agency/?post_type=portfolio&#038;p=3982</guid>

					<description><![CDATA[<p>The post <a href="https://strawman.agency/portfolio/ggmr/">GGMR</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="qodef-shortcode qodef-m Info_head qodef-accordion clear qodef-behavior--toggle qodef-layout--simple">
	<h1 class="qodef-accordion-title">
	<span class="qodef-tab-title">
		GGMR	</span>
	<span class="qodef-accordion-mark">
		<span class="qodef-icon--plus">+</span>
		<span class="qodef-icon--minus">-</span>
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</h1>
<div class="qodef-accordion-content">
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	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h5 class="portfolio__info-title">Overview</h5>
<div class="text">
<div class="field field--name-body field--type-text-with-summary field--label-hidden field__item">
<p>GGMR are a UK technology company who create incredibly innovative solutions for technical problems which are often very difficult to communicate. Their clients are very large, very prestigious and very careful of their privacy &#8211; which can make it very hard for GGMR to explain to new prospects just what it is that they do.</p>
<p>&nbsp;</p>
<p>We ran through some strategy sessions with them until we arrived at a brand personality that was at once irreverent, intelligent and charming &#8211; which brought us to the new brand promise &#8211; &#8220;The art of undfficulting&#8221;.</p>
<p>&nbsp;</p>
<p>In other words, whatever issue their clients have, GGMR can find a way through.</p>
</div>
</div>
<p>&nbsp;</p>
<p>We rolled this out to campaign guidelines and then onto exhibition stands, giveaways and collateral that were used across Europe.</p>
<p>&nbsp;</p>
<div class="text">
<h5>Client</h5>
<p>GGMR</p>
</div>
<p>&nbsp;</p>
<h5>Disciplines</h5>
<p>Strategy &#8211; Creative &#8211; Experiential</p>

		</div>
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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1320" height="990" src="https://strawman.agency/wp-content/uploads/2024/11/GGMR-Booth.jpg" class="vc_single_image-img attachment-full" alt="" title="GGMR Booth" srcset="https://strawman.agency/wp-content/uploads/2024/11/GGMR-Booth.jpg 1320w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-Booth-300x225.jpg 300w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-Booth-1024x768.jpg 1024w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-Booth-768x576.jpg 768w" sizes="auto, (max-width: 1320px) 100vw, 1320px" /></div>
		</figure>
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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space"   style="height: 32px"><span class="vc_empty_space_inner"></span></div>
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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1485" height="990" src="https://strawman.agency/wp-content/uploads/2024/11/GGMR-Strat.jpg" class="vc_single_image-img attachment-full" alt="" title="GGMR Strat" srcset="https://strawman.agency/wp-content/uploads/2024/11/GGMR-Strat.jpg 1485w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-Strat-300x200.jpg 300w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-Strat-1024x683.jpg 1024w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-Strat-768x512.jpg 768w" sizes="auto, (max-width: 1485px) 100vw, 1485px" /></div>
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		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1500" height="1000" src="https://strawman.agency/wp-content/uploads/2024/11/GGMR-Banner.jpg" class="vc_single_image-img attachment-full" alt="" title="GGMR Banner" srcset="https://strawman.agency/wp-content/uploads/2024/11/GGMR-Banner.jpg 1500w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-Banner-300x200.jpg 300w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-Banner-1024x683.jpg 1024w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-Banner-768x512.jpg 768w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></div>
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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="936" height="1404" src="https://strawman.agency/wp-content/uploads/2024/11/GGMR-T-Shirt.jpg" class="vc_single_image-img attachment-full" alt="" title="GGMR T-Shirt" srcset="https://strawman.agency/wp-content/uploads/2024/11/GGMR-T-Shirt.jpg 936w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-T-Shirt-200x300.jpg 200w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-T-Shirt-683x1024.jpg 683w, https://strawman.agency/wp-content/uploads/2024/11/GGMR-T-Shirt-768x1152.jpg 768w" sizes="auto, (max-width: 936px) 100vw, 936px" /></div>
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</div></div></div></div>
</section><p>The post <a href="https://strawman.agency/portfolio/ggmr/">GGMR</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
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		<title>BluePlastics</title>
		<link>https://strawman.agency/portfolio/blueplastics/</link>
		
		<dc:creator><![CDATA[straw-admin]]></dc:creator>
		<pubDate>Wed, 13 Nov 2024 14:54:57 +0000</pubDate>
				<guid isPermaLink="false">https://strawman.agency/?post_type=portfolio&#038;p=3970</guid>

					<description><![CDATA[<p>The post <a href="https://strawman.agency/portfolio/blueplastics/">BluePlastics</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="qodef-shortcode qodef-m Info_head qodef-accordion clear qodef-behavior--toggle qodef-layout--simple">
	<h1 class="qodef-accordion-title">
	<span class="qodef-tab-title">
		BluePlastics - Branding &amp; Strategy	</span>
	<span class="qodef-accordion-mark">
		<span class="qodef-icon--plus">+</span>
		<span class="qodef-icon--minus">-</span>
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</h1>
<div class="qodef-accordion-content">
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	<div class="wpb_text_column wpb_content_element " >
		<div class="wpb_wrapper">
			<h5 class="portfolio__info-title">Overview</h5>
<div class="text">
<div class="field field--name-body field--type-text-with-summary field--label-hidden field__item">
<p>BluePlastics are a Dutch company doing truly amazing things &#8211; they came to us because they had gone from plucky start-up to successful business, and they wanted to tell the world what they did.</p>
<p>&nbsp;</p>
<p>BluePlastics have created a method of recycling plastic that could mean the end of any virgin (new) plastic in the supply chain. Which would make plastic eternally recyclable like aluminium.</p>
<p>&nbsp;</p>
<p>We wanted their brand to echo their incredibly brave way of seeing the world &#8211; so we created a strategy that allowed the to hit the problem head on &#8211; a brand mark that was literally echoing the shape of discarded plastic.</p>
<p>&nbsp;</p>
<p>The symbol is iconic and is designed to be used in conjunction in partnership with other brands.</p>
<p>&nbsp;</p>
<p>We created their strategy, brandmark, presentation decks, messaging and website.</p>
</div>
<p>&nbsp;</p>
<h5>Client</h5>
<p>BluePlastics</p>
</div>
<p>&nbsp;</p>
<h5>Disciplines</h5>
<p>Strategy &#8211; Branding &#8211; Website</p>

		</div>
	</div>
	</div>
</div></div><div class="qodef-shortcode qodef-m  qodef-separator clear qodef-position--center">
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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1320" height="990" src="https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Sign.jpg" class="vc_single_image-img attachment-full" alt="" title="BluePlastics-Sign" srcset="https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Sign.jpg 1320w, https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Sign-300x225.jpg 300w, https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Sign-1024x768.jpg 1024w, https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Sign-768x576.jpg 768w" sizes="auto, (max-width: 1320px) 100vw, 1320px" /></div>
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<div class="vc_empty_space"   style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space"   style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div  class="wpb_single_image wpb_content_element vc_align_center">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1024" height="640" src="https://strawman.agency/wp-content/uploads/2024/11/BlueBusinessCards-1024x640.jpg" class="vc_single_image-img attachment-large" alt="" title="BlueBusinessCards" srcset="https://strawman.agency/wp-content/uploads/2024/11/BlueBusinessCards-1024x640.jpg 1024w, https://strawman.agency/wp-content/uploads/2024/11/BlueBusinessCards-300x188.jpg 300w, https://strawman.agency/wp-content/uploads/2024/11/BlueBusinessCards-768x480.jpg 768w, https://strawman.agency/wp-content/uploads/2024/11/BlueBusinessCards.jpg 1320w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></div>
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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space"   style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space"   style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1485" height="990" src="https://strawman.agency/wp-content/uploads/2024/11/BluePlasticsBrandGuide.jpg" class="vc_single_image-img attachment-full" alt="" title="BluePlasticsBrandGuide" srcset="https://strawman.agency/wp-content/uploads/2024/11/BluePlasticsBrandGuide.jpg 1485w, https://strawman.agency/wp-content/uploads/2024/11/BluePlasticsBrandGuide-300x200.jpg 300w, https://strawman.agency/wp-content/uploads/2024/11/BluePlasticsBrandGuide-1024x683.jpg 1024w, https://strawman.agency/wp-content/uploads/2024/11/BluePlasticsBrandGuide-768x512.jpg 768w" sizes="auto, (max-width: 1485px) 100vw, 1485px" /></div>
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		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="1320" height="881" src="https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Web.jpg" class="vc_single_image-img attachment-full" alt="" title="BluePlastics-Web" srcset="https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Web.jpg 1320w, https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Web-300x200.jpg 300w, https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Web-1024x683.jpg 1024w, https://strawman.agency/wp-content/uploads/2024/11/BluePlastics-Web-768x513.jpg 768w" sizes="auto, (max-width: 1320px) 100vw, 1320px" /></div>
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</section><p>The post <a href="https://strawman.agency/portfolio/blueplastics/">BluePlastics</a> appeared first on <a href="https://strawman.agency">Strawman</a>.</p>
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