B2B Comms Archives - Strawman

Pentesec – B2B Social

straw-admin — Mon, 18 Nov 2024 13:56:44 +0000

Pentesec - B2B Social + -

Overview

Pentesec are experts in cyber security and are one of the industries highest regarded VAR companies.

A lot of Pentesec’s target audience understood the need for top level cyber security, however, because this is such a complex proposition, their customers (CTO, Head of Security) were having trouble with the internal sell. The board understand that they need to do something, but the cost may seem high.

To help our customers articulate the level of risk we put together a social campaign that put the risk into the real world.

Once malevolent agents/programmes get into your systems they can spread like a fire, causing millions of pounds worth of damage and leaving you open to legal action from your consumers and partners.

Client

Pentesec

Disciplines

Strategy – Creative – Film – Social

The post Pentesec – B2B Social appeared first on Strawman.

Skyline

straw-admin — Thu, 14 Nov 2024 12:05:37 +0000

Skyline - Investor Films + -

Overview

Skyline plan, build and install cable car routes internationally providing vital low-carbon transport infrastructure to communities across the globe.

A vital part of this process is getting buy-in from local authorities and governments as well as getting investor’s onboard. We created attention grabbing films designed to help them steal the deal.

Client

Skyline

Disciplines

Strategy – Investor Films

The post Skyline appeared first on Strawman.

Pentesec – CRN Awards

straw-admin — Thu, 14 Nov 2024 10:57:00 +0000

Pentesec - CRN Awards + -

Overview

Pentesec are one of the country’s most impressive Cyber Security companies with the expertise to give businesses complete confidence in their data security. But how do you get a scrappy, ambitious challenger brand like Pentesec the recognition they deserve?

By helping them to win some if the industry’s most prestigious awards.

For several years we helped them create an entirely new form of entry for the CRN awards – not the old fashioned PDF documents favoured by the established players, but a rich film experience.

The result? They won.

And as an added bonus the films we repurposed to create Employer Branding and Internal Communications.

Client

Pentesec

Disciplines

Strategy – Film – Inhouse Communications

The post Pentesec – CRN Awards appeared first on Strawman.

GGMR

straw-admin — Wed, 13 Nov 2024 15:58:42 +0000

GGMR + -

Overview

GGMR are a UK technology company who create incredibly innovative solutions for technical problems which are often very difficult to communicate. Their clients are very large, very prestigious and very careful of their privacy – which can make it very hard for GGMR to explain to new prospects just what it is that they do.

We ran through some strategy sessions with them until we arrived at a brand personality that was at once irreverent, intelligent and charming – which brought us to the new brand promise – “The art of undfficulting”.

In other words, whatever issue their clients have, GGMR can find a way through.

We rolled this out to campaign guidelines and then onto exhibition stands, giveaways and collateral that were used across Europe.

Client

GGMR

Disciplines

Strategy – Creative – Experiential

The post GGMR appeared first on Strawman.

Alltech

straw-admin — Wed, 13 Nov 2024 11:01:15 +0000

Alltech - Farm Feed + -

Overview

Alltech is one of the world’s leading agri-businesses,providing animal feed, supplements and machinery to hard working farmers across the world.

We were tasked with modernising their existing FarmFeed newsletter which informed Alltech’s clients about potential outbreaks and concerns. We knew that farmers were time poor, so we split the content into small, easy to manage sections in a tablet/mobile friendly format so they didn’t have to be near their computer to engage – we also had a ‘listen to article’ feature on every section – so when the farmer was out and about or in their tractor, they could multi-task.

Client

Alltech UK

Disciplines

Strategy – Creative -Digital

The post Alltech appeared first on Strawman.