Marketing and the Pandora’s Box Effect
Navigating the Double-Edged Impact of Digital Platforms The ancient myth of Pandora’s box is a powerful lesson that has strong parallels to modern digital marketing. Just as Pand
The Zombie Strategist Guide to… Split Propositions
In this bright fresh new world, compromise is King. Or Queen. Or sometimes a bit of both – you do you. As a Zombie Strategist (in Adland, over forty, not quite dead), my enti
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The Zombie Strategist Guide to… Becoming the Archbishop of Canterbury
I think it’s time for the British public to start putting Zombies in power. I mean sure, we mutter to ourselves, make weird creaking noises, shuffle round the place and smell
The Zombie Strategist guide to… Audience.
A QUICK INTRODUCTION The advertising industry thinks its dying. Constantly. It is a connoisseur of hypochondria. This week it’s dying of AI. Before AI it was dying of, in no
