To lead the launch of Bavaria’s Taste Independence social and digital campaign, we created three flagship ads to capture the independent essence of a brewery with a truly unique heritage.

‘Fashionable Since 1719’ takes on the challenges facing the 18th century ‘going out’ dress in modern day establishments.

Not everything from 1719 is worth keeping hold of. So just enjoy the beer.


The campaign has seen Youtube views at over 180k+ and Facebook views at 150k+.