To continue the Taste Independence campaign message through Bavaria’s social channels, we produced new creative, anchored around the unique fashion themes of the 18th century highlighted in the leading ads.

The social channels featured a range of new-age ‘trend-setters’ reviving a vintage look on faux-lifestyle magazine covers.

This provided the basis for a weekly #FashionThursday competition, where the public got involved with their own boldly unique styles, and an opportunity for news-jacking  events such as London Fashion Week.

The campaign has seen Facebook Post Engagement of 100k+ and Total Post Reach of 2 million+.