Visitors to the Bavaria facebook page were presented with engaging imagery based around all the usual suspects of zombies, mummies and vampires delivered in Bavaria's unique tone of voice.

Taking a direct approach to Bavaria's #HappyHalloween campaign, we focused on the beer bottle and making it the central figure of all things frightening at Halloween. 

#HappyHalloween, Proost!

Halloween campaign reached 350K people. 

Average of 363 engagements per post.