BluePlastics are a Dutch company doing truly amazing things – they came to us because they had gone from plucky start-up to successful business, and they wanted to tell the world what they did.

BluePlastics have created a method of recycling plastic that could mean the end of any virgin (new) plastic in the supply chain. Which would make plastic eternally recyclable like aluminium.

We wanted their brand to echo their incredibly brave way of seeing the world – so we created a strategy that allowed the to hit the problem head on – a brand mark that was literally echoing the shape of discarded plastic.

The symbol is iconic and is designed to be used in conjunction in partnership with other brands.

We created their strategy, brandmark, presentation decks, messaging and website.