Bavaria Zero IPA was this global brewer’s first foray into the 0% craft market and we were tasked with positioning the brand to give it the best possible start.

We leant into the history of the India Pale Ale and the gorgeous choice of hops to give the Pale Ale a spirit of adventure and freedom. We created brand assets, messaging, films and POS that were designed to help markets across the world sell to distributors, on-trade and supermarkets., whilst also providing guidance for the B2C comms/territory.