WHAT STRAWMAN IS TALKING ABOUT,
INTERESTED IN AND MORE IMPORTANTLY, DOING.

  • Empire magazine ad

Bavaria Brand Awareness, September, October 2015

09 September 2015

Bavaria Magazine Campaigns

When: September, October

Where: Men’s health, GQ, Q, Esquire, Wired, FHM

To tell Bavaria’s story, and to reinforce the brand as a premium proposition for the consumer, we implemented a brand awareness campaign in selected magazine publications.

For September, we created unique executions for Men’s Health, GQ, and Q.

In October, we emphasised the independence of Bavaria with a confident message in Esquire and FHM (above), along with a 0.0% focused ad for Wired.

Our Approach

We took the family owned, independent story of Bavaria established in the initial brand relaunch, and matched that with a minimalist, premium design that focused on the bottle to increase consumer familiarity.