WHAT STRAWMAN IS TALKING ABOUT,
INTERESTED IN AND MORE IMPORTANTLY, DOING.

  • Bavaria Empire magazine ad

Bavaria | Brand Awareness | June 2015

15 June 2015

Bavaria Magazine Campaigns

When: June 2015

Where: Empire

To tell Bavaria’s story, and to reinforce the brand as a premium proposition for the consumer, we implemented a brand awareness campaign in selected magazine publications.

Empire June magazine ad

Our Approach

We took the story of Bavaria established in the initial brand relaunch- family owned, and independent since 1719 – and matched that with a minimalist, premium design that focused on the bottle to increase consumer familiarity.

Each advert was approached with a slightly different creative execution, to further reinforce the breadth of reasons to believe in a new premium beer, and to make associations with each magazine’s readership.