Alongside the leading ads, we produced new creative to continue the campaign message through Bavaria’s social feeds, and promote further audience engagement.

Building Bavaria’s unique social identity, we produced content ranging from the Independent Dutch Masters portraits to imagery inspired by the main ad suite.

We also produced covers for a faux lifestyle magazine, Taste Independence, which provided a base for the weekly #FashionThursday rolling competition, celebrating the best and boldest fashion styles submitted by the public.


The campaign has seen Facebook Post Engagement of 100k+ and Total Post Reach of 2 million+.