Bavaria: a beer honed with centuries of skilful brewing.

So, for their on-draught debut in Manchester pubs, we crafted our own reimagining of the branding and logo, to allow the beer to stand out in a crowded UK market, and an even busier bar.

It was evolution, rather than revolution, as we reshaped familiar elements of the core logo, and created a unique identity used with everything from glassware and bar fonts to industry sales apps.