We were approached by Alltech, a global biotechnology company, to produce a magazine to help their Mycotoxin Management division raise awareness of mycotoxins in animal feed. 

For a busy audience, and highly technical subject matter, we decided to eschew traditional print, and do an online publication. One that could read you the articles, whilst you worked on your farm, and give you the headlines quickly, before you dived into the data-rich videos. 

First issue received 893 visits in the first month. 

62% of magazine views from smartphones, reflecting on-the-go audience habits.